PUB regulars enjoy pints with their breakfast at Britain’s earliest happy hour.
Uptown Bar opens at 9am and drinkers can get a pint of Fosters for £1.90 as part of an alternative breakfast. And the happy hour goes on until 11am.
Michael McHugh, 60, landlord of the pub in Great Yarmouth, Norfolk, said the promotion has been a success after drink campaigners blasted the offers.
The grandad of seven said: “We can get as many as 10 or 20 people in the mornings, it’s been very popular since we started it.
“We did it once the council gave us a 24-hour licence and it’s worked. It’s always the same old faces, mainly older people there for a morning drink.
“[Opening early] means we miss out on the trouble that can happen later on.
“At the end of the day if people want to have a drink at 9am and mind their own business, why shouldn’t they?” Critics have blasted the 9am happy hour.
A spokeswoman from Acohol Change UK said: “Short-term price drops like this can encourage people to drink too much at any time of the day.
“Broadly speaking, the cheaper alcohol is, the more alcohol harm we see.”
During the Daily Star’s early visit yesterday morning, many of the regulars were gently ribbing each other over a quiet pint as they watched the telly.
Landlord Michael added: “A lot of them in there are good friends. We’ve never had any issues, nothing at all.”